Political Ideology in Consumer Resistance: Analyzing Far-Right Opposition to Multicultural Marketing

The Role of Normative Political Ideology in Consumer Behavior

Political Ideology as a predictor of Online Consumer Review characteristics

As online consumer reviews have tremendously gained in importance for consumer decision-making and firm strategies, scholars have greatly advanced our understanding of the effect of various review characteristics on review helpfulness and product sales. However, the question of what actually causes variations in these review characteristics remains largely unexplored. This study addresses this ...

analyzing power relations in political tv interviews in english mass media

چکیده زبان سیستم کاملی ازقوانین است که برای ایجاد ارتباط و تبادل معانی مورد استفاده قرار می گیرد که در رابطه تنگاتنگ با روابط قدرتی افراد می باشد. این رابطه و قدرت افراد می تواند مستقیما در انتخاب ضمایر و سایر ساختارهای زبانی حتی در رفتار افراد تاثیرگذار باشد. در هرجامعه ای ، تقریبا نوعی روابط قدرتی درمیان افراد موجود می باشد و این رابطه درنحوه ی استفاده ی آنها در زبان منعکس می شود. بررسی ای...

Political party affiliation, political ideology and mortality.

BACKGROUND Ecological and cross-sectional studies have indicated that conservative political ideology is associated with better health. Longitudinal analyses of mortality are needed because subjective assessments of ideology may confound subjective assessments of health, particularly in cross-sectional analyses. METHODS Data were derived from the 2008 General Social Survey-National Death Inde...

Consumer responsiveness to mobile marketing

From a marketing communication point of view, new digital marketing channels, such as Internet and mobile phones, are considered to be powerful opportunities to reach consumers by allowing interactivity and personalisation of the content and context of the message. The increased number of media has, however, led to a harder competition for consumers’ attention. Given the potential of digital me...